Former Delhi Sikh Gurdwara Management Committee president and Jago Party chief Manjit Singh GK has sent a legal notice to Havells India Limited for using Sikh models to advertise their beard trimmers under the tagline “Beard kyun ho weird”.
He said the advertisement has hurt sentiments of the Sikh community. He said this campaign was sheer attack on identity of Sikhs, which has been posted on Instagram as well.
GK asked the firm to remove photographs comprising Sikhs from social media and submit an unconditional apology.
“This cannot be tolerated. This campaign has tarnished sacred belief of Sikhs as ‘Kesh’ one of the five ‘Ks’ are essential in religion. During persecution of Sikhs under Mughals, Sikhs preferred to face death than to shave or cut hair to save their identity,” he said.